Brief: A social event under the theme “Equal Access In Public Space” was developed for disabled people actively fighting for the right to a normal life.

Action: Three players from the team Motivation Romania and three people from media field played a friendly basketball game, each of them in a wheelchair. The match, organized by Active Watch, Motivation Romania and Light into Europe, took place in October, in AFI Palace Cotroceni. The well-known voice of Cristian Ţopescu made the game possible to be followed even for people with visual impairments.

The sports competition was part of “Borderless”, an accessibility awareness campaign. The campaign aims to gradually increase public space accessibility for people with disabilities in Romania.

Romania is facing a real problem in terms of the accessibility’s degree for the environment and information. Active Watch, together with More Than Pub, by previous actions, has already proved that Romania is not accessible for people with disabilities: sidewalks and public transportation stations surface are not adapted to allow climbing or lowering persons in wheelchairs, are not equipped with traffic lights buzzer in most intersections. In addition, the websites of public authorities have not been made accessible so far to allow access to information for people with visual impairments or psychosocial disabilities.

Brought together, in a basketball game, people in wheelchairs and public communicators speeded the news: people with disabilities may be more skilled than others, even in sport. Persons with disabilities have also the right to have access to school, to work or to vote! They not suppose to meet activity limitations and participation restrictions but rather put their potential, their talents and dedication in benefit of society. The event was a real successful one and, as a feedback, the petition started on the official website of association has reached an incredible number of supporters.

Brief: The march took place on 19^th of July and it was dedicated to the rights of pedestrians in Bucharest, where the walking infrastructure is very poor. The march was organized by ActiveWatch, OPTAR and ONPHR. As the PR agency for the march, our attributions were to spread the news and to plan and implement additional BTL actions.

Action: We started by writing and disseminating the press release announcing the march. The highlight of the press release was the experiment conducted by the organizers, which revealed the problems that a person in wheelchair has to face for crossing the intersection of University Square, due to the lack of public space accessibility. We also promoted the march and the experiment via web banners, social media and news. Another BTL awareness and teaser action took place on the underground, where 3 persons in wheelchairs were “Heroes for one day” and invited people to come to the march. Journalists were invited to this action and they interviewed the “heroes”. The action was filmed and we’ve made a short movie, with the soundtrack “Heroes” by David Bowie.

Brief: A launching event for the second Altex store, both formal and with high impact for clients, VIP’s and journalists in Craiova.

Action: The launching event was divided in 2 parts: one which targeted the press, the authorities and the Business Partners and the other one targeting the inhabitants of Craiova city. The press conference & cocktail had as concept “the cadet of Altex family” and as MC Emil Mitrache. For the audience delight, the two actors from the “familia Multemedia” TV Spot were present at the event performing live their funny moments. In the evening we organized a big concert in front of the new Altex store for the people in Craiova. Proconsul and Elena Gheorghe provided the incendiary atmosphere on a very cold weather.

Brief: To increase Altex website notoriety and attract Journalists and Consumers’ attention towards the new interface of the website and online shopping benefits. How? Press Conference.

Action: This event meant the beginning of collaboration with Altex – our creativity convinced them to accept us as a partner. The concept of the press conference was “Piticot Country”. The Journalists were first teased with a question which received 56 answers in 2 hours: “Which is the smallest object in the world?”. Based on the answers they got a voucher of 150 lei, supposed to be spent within the surprise event. It took place at a kinder garden were the 60 Journalists were welcomed by children dressed as grown-ups, playing very serious roles. All things in the conference rooms were “the smallest”, including the stage or dishes. The only big things were Altex various funny gifts that guests could pick up based on the voucher and their preferences by answering a fairy tale question, simulating the virtual shopping. Almost 100 articles were written in 2 days about the re-launch of Altex’ website.

Brief: The Pet Food Producers Association wanted to raise children awareness on responsible pet care.

Action: 5429 children from 61 schools in Bucharest attended the educational program “The ABC for pets”. Four vets explained the criteria for choosing a pet and how should children feed and take care of them. The meetings were interactive and simple, so that every child understood the rules of cohabiting with an animal. Moreover, the professors had also the chance to learn interesting things about pets, like the positive psychological effect that pets have upon children development. The program ended with an important event for pet lovers, that took place on the 1^st of June, in Herastrau Park, and it was presented by Florentina Opris. Contests, dog training,  exhibitions, pet fashion, face painting and other interesting activities made the day for approximately ……. children, parents and pet lovers. The program had very good media coverage – a total of …. articles and broadcast news.

Brief:  Planning and implementing a special event with the occasion of World Hemophilia Day, where important representatives of hemophilia organizations and state agencies, doctors and other personalities of the medical life discussed about the situation of the patients in Romania. The National Association of Hemophiliacs in Romania and the Romanian Association of Hemophilia, together with Bayer HealthCare, organized the event.

Action: The event called „The hemophilia patient in Romania, present and future” took place at Novotel Hotel in Bucharest. Guests attended the debate about the situation of the patients and also celebrated 50 years of advancing treatment and awareness by the international community. The set up of the event was elegant, yet formal and simple. We’ve designed and produced all the deliverables: bloc notes, pens, roll-ups, invitations. As for the media relations, we’ve disseminated press releases, invited journalists to the event, arranged interviews and TV appearances for the representatives of hemophilia organizations.

Brief: To create the strategy and implement the PR campaign, to establish media partnerships, to invite all high schools and universities, to do all the creative work (over 100 jobs), to update & maintain the website, to sign contracts & supervise the music bands and actors involved and to organize de 5 days event, also assisting the Spanish guests (Spain being the invited country for this edition). And many more…

Action: Within only 26 working days we had at pur disposal for this well known book fair event, second as importance, we wrote so many PR articles that we generated over 600 press insertions (TV & Radio spots and Print ad not included here…) in total Rate Card value of over 400.000 euro. And we brought sponsorships in value of 20.000 euro. Publishers said it was the best promoted edition ever.

Because we love shoes!

Brief: the event was a good opportunity to meet with the journalists and fashion bloggers, bound with them in Christmas spirit.

Action: The journalists were invited at Cesianu Racovita Palace, a remarkable venue, ideal for the theme of the event. The guests confessed that to be very impressed by the fairytale land depicted in front of them. Three Christmas trees waited in the main room to be decorated by the journalists and the tables were full of colored decorations. For a few moments, all our guests transformed themselves into children and, overwhelmed by the Christmas atmosphere, they started making personalized decorations from CD’s, gingerbread and light bulbs. After the event, the trees were donated to three orphanages.

Carmina Tenera children’s choir surprised our guests with their amazing voices and overwhelmed their souls with the most beloved carols, sang in Romanian, English and German. The atmosphere was entertained by Vasile Calofir – “the actor with one thousand faces” – and the actor Petru Ciobanu.

The journalists received a beautiful and useful gift from Deichmann as they left – a pair of fluffy slippers of their size waited for them. Due to the massive success of this event, it will become an annual tradition for Deichmann.

Brief: Deichmann was launching the 50^th store and celebrating 5 years in Romania. That’s a nice occasion to plan a press event, isn’t it? 2 in 1 event.

Action: Having in mind that it had to be an event dedicated to shoes and feet, we’ve planned everything in dancing steps. “Salsa for you” was the perfect place to celebrate and Fabian Sanchez, the master of latino dances, and his dancing team made all the journalists dance and have fun. Bachata, salsa, merengue, reggaeton spiced up the event. All the girls received a discount voucher for attending Fabian’s dance classes. Of course, the set up and the catering completed the fine atmosphere: green carpet, shoes and crystals, cocktails, shoe designed cake and photo shooting session.

Brief: A Christmas party for Deichmann, targeting the beauty / lifestyle bloggers and journalists in Bucharest.

Action: The event was divided in several key moments: the journalists have decorated Santa’s stockings and the Christmas tree, we organized a carol concert performed by Carmina Tenera children’s choir and a raffle for the participants. Fabian Sanchez was responsible with entertaining the guests and we had many funny contests with gifts from Deichmann. The tree and the Christmas decorations were donated to the children from Marius Nasta Hospital.

Brief: Raise female Romanian fashion bloggers’ awareness and interest towards Deichmann brand, as an affordable fashionably footwear choice. Naturally, bloggers will have to share their experience with their readers and friends, so much more people would be reached.

Action: We launched a very engaging and provocative contest, which lead to real fashion experiences for participants and intense online coverage. Considering their awareness and social media exposure, we’ve selected 11 bloggers and offered them shopping vouchers worth 100 lei for buying a pair of shoes from Deichmann and create their own perfect summer look. All the outfits were created based on the “Summer in the city” theme. The bloggers had to share their outfits on their blogs and Facebook pages in order to sign up for the 3 prizes: shopping vouchers worth 1.000 lei, 700 lei and 400 lei. The contest was received with lots of enthusiasms by bloggers, which made the most out of it and passed on a great ‘Deichmann feeling’ to their readers. Here are the numbers: 162 blog comments and 102.227 people reached on Facebook!

Brief: Takko Fashion wanted a press event for presenting the fall collection. But the goal wasn’t just to display the new cloths, but to make journalists interact and fall in love with them.

Action: We thought: what do fashion journalists love the most? Fashion! Combining clothes and accessories, creating outfits, having dozens of fashion items to choose from. So we’ve engaged them in a contest consisting in creating 3 fall outfits: party, office and night out. It was very simple: an online application was designed for them to choose and combine the clothes from the new Takko Fashion collection. In the night of the event, the outfits were displayed on TV screens and each journalist had to vote 3 favorites outfits. The winners got shopping vouchers. Another question was ‘where do fashion journalists like to party’? A glamorous, innovative club was the correct answer: Gaia Boutique Club. And what band would have them go wild? A band of 8 charming and talented boys would surely do the trick: Les Elephants Bizarres. And it did! 96 journalists felt in love with Takko Fashion.

Brief: A mass-media event for launching the silent vacuum cleaner – Rowenta Silence Force – was our mission. Not a simple press conference, but an engaging event.

Action: The invitation to the press conference sent to the Journalists was accompanied by a quiet whistle for transmitting the idea of absolute silence, just like Rowenta Silence Force. At the event location, the hostesses were dressed up like Freddie Mercury in the clip “I want to break free”, handling a Rowenta vacuum cleaner from the entrance of Media Galaxy store to Home&Cinema department. The entire set-up inspired the atmosphere of this clip: lights, colors, furniture. Dan Puric provided the entertainment in a pantomime scene and Rodica-Popescu Bitanescu in a small play, both creatively describing product benefits. At the end all guests received as a present… guess what… a little broom.

P.S. This is how Altex noticed us and gave us the website re-launch brief 😉

Brief: Promoting the independent production “Déjà vu”, directed by Dan Chisu. The movie tells the story of Mihai, who has an affair with Tania for 3 years and decides to confess his relationship to his wife. The main character doesn’t appear in any scene, he is revealed through the eyes of his mother, his mistress and his wife. The spectator sees only what Mihai sees in 75 minutes of his life.

Action:  We used a mix of PR, ATL, BTL and social media tactics. Our creative team designed the movie poster, the roll-up, the web banners and the invitations. The radio commercial and the Facebook and online content were our creations, as well. Journalists and bloggers were invited to separated previews, were Dan Chisu and the actors were present for Q&As. The movie’s premiere was a success, gathering numerous VIPs and film critics. Dan Chisu and his team were invited in TV and radio shows. We also maintained a good relation with journalists from all the cities were the film was screened.

Brief: People with psychosocial disabilities have told the stories of their life, as it is full of obstacles but also of hope, in an impressive and welcomed press event, at tearoom ARTea.

Action: At the inspired initiative of the group “Decide For Myself!”, the first group of civic initiative in Romania comprised of individuals with psychosocial disabilities, More Than Pub offered to the journalists and bloggers the opportunity of discovering what lies behind the label carried by Romanian persons with psychosocial disabilities. Catalin, Paul, Antonia, Philip, Michael, Gabriel, Carmen and Claudia became “books” with souls, minds and extraordinary stories of life in the Living Library press event. The eight “books” with souls could be borrowed by “readers” of “library” and read from cover to cover. They answered questions from journalists on their disabilities, social obstacles they’re facing daily, but also on their thoughts, dreams and aspirations. During the event, the journalists discussed with members of the group, trying to outline how their lives flow.

Through their work, the members of the group “Decide For Myself!” wanted to raise awareness of the rights and opportunities of self and civic action of people with psychosocial disabilities, but also to familiarize the public with mental health disorders, tearing down myths and stereotypes about it.

Brief: Launching Montblanc “Princesse Grace de Monaco” Collection in Romania, within a stylish, high class event dedicated to VIP clients and mass-media representatives. The collection of exquisite timepieces, fine writing instruments and precious jewelry pays tribute to Grace Kelly’s unprecedented elegance.

Action: The event took place at Montblanc Boutique, on Victoriei Street in Bucharest. Everything, from the red carpet to distinguished decorations and fine cuisine, was perfectly set up for reflecting the spirit and the elegance of Grace Kelly icon and the collection which celebrates her life. Each hostess reminded of the charm and beauty of Grace Kelly, by reproducing her outfit, coiffure and make up. The speaker of the event was Rudolf Supan, Montblanc Manager Regional Distribution. Important guests from the Romanian public life attended the event, next to …… (number) journalists from renowned publications. The event had a very good impact on journalists, each one of them publishing articles about Montblanc new collection.

Brief: The most awaited event of the year by advertising fans, the 19th edition of  Night of the Adeaters. It was held on November 7 at the Polyvalent Hall from Bucharest. Communication at superlative was the key word!

Action: Projections worldwide viewed, live and interactive atmosphere and good music made the delight of advertising addicted, until dawn. In a seven hours of interactive program, enthusiasts have watched commercials debated by famous communication& advertising specialists. It surely convinced the audience – thousands of people – that Romania is still rolling in advertising industry! Jean-Marie Boursicot, the creator of the concept was also present. As was expected, original contests and the very special moments glamoured the event, where the fun had the place of honour all night long. The 19^th edition of Night of the Adeaters scored a huge success in terms of media coverage, being an event which undoubtedly remained for loooong time in the collective memory!

Brief: With only 2 months ahead before the end of the project we had to create a buzz about the initiative of Active Watch, namely provoking people to feel more involved with their city.

Action: PR & BTL was the mix. 130 PR articles in media, valuing over 120,000 euro, not including here the radio spots on the most important radio stations, the OOH campaign, the 10.000 flyers distributed via Posta Romana offices in Bucharest, the 1500 airings of the spot within all common transportation vehicles and over 300 airings of the TV spot on the subway plasmas. A photo contest invited Bucharest’ inhabitants to send pictures with their city – the way it look and the way it should look in the future. 20 of them were awarded with their exhibition at Unirii metro station. 3 distinct conferences hosted important cultural & political figures. More than 20 dossiers with various problems were selected to be solved in order to create a better life for the people living in the city.

Brief: The Platform for Bucharest, a coalition of 47 non-governmental organizations that advocate for participatory democracy in all decisions relating to Bucharest, wanted to develop a public campaign for Bucharest Pact – a strategic document on the development of Bucharest for the next four years, divided into nine chapters: decision transparency, procedural requirements with implications on all areas of public action, urban planning and urban design, procedures in construction, mobility and transportation, environmental protection, protection of built heritage, social protection and animal welfare.

Action: We started this complex campaign with the first step: creating the identity for The Platform for Bucharest and for Bucharest Pact: logo, website face-lift, document templates and other customized materials. After that, we defined media partnerships for the campaign targeted to the Bucharest citizens. The message about the Pact and the call for people contribution was spread by radio spots, OOH and a photography exhibition. We also planned a contest to motivate citizens to be more active regarding the development and the problems of their town. The other targeted group of Bucharest Pact was represented by candidates to Bucharest town hall and public institutions. We planned a meeting with the candidates to sign the Pact and an awards gala for institutions that implemented the measures proposed by The Platform for Bucharest in the previous edition of Bucharest Pact.

Brief: The press conference occasioned by the National Finals of Rowenta Elite Model Look, at World Trade Plaza Bucharest, in October, was a perfect goal for an official meeting with the beauty journalists and bloggers.

Action: As a Beauty Ambassador, Rowenta supports modern woman and joined for the fifth time Elite Model Look, the world’s biggest modeling contest. On behalf of our long-term client, Groupe SEB (with the brand Rowenta), main sponsor of the event, our agency invited the beauty media specialists and renewed the bond between the brand Rowenta and the media in a premium press event. Also it sustained the media campaign of the event. Speaker of the press conference, Mrs. Gabriela Velicu – Rowenta Marketing Manager, Groupe SEB shared to the attendees ideas about the importance of Rowenta as worldwide known brand and as Title Sponsor of the most prestigious international model scouting. At the conference participated over 30 beauty editors and well-known beauty bloggers enthusiastic about the show and the details from backstage.

Alexandra Micu and David Petcu were the two teenagers chosen in this series at Elite Model Look World Final, they represented Romania at the World Finals 31st Elite Model Look contest in December 2014, in Shenzhen, China.

Brief: A serie of 3 trainings organized in Bucharest and Poiana Brasov, to strengthen relations between Groupe Seb, producer of the worldwide known brands like Rowenta, Tefal, Moulinex, Krups, and his partners: Domo, Altex, Flanco.

Action: In Bucharest, the training lasted the entire day. In the morning there were product presentations and workshops, during which the participants found out every detail about the products from Groupe Seb portfolio marketed by them. In the evening was organized a cocktail party during which Ionut Ivanov, Vice-champion National Bartending, impressed the audience with an exceptional show with flying and burning cocktails!

The two trainings in Poiana Brasov kept information and entertainment as key words. Sales force members had the opportunity to meet the Groupe Seb team. Participants took advantage of this occasion for developing a friendship relation between team members and also they strengthened the professional bond. They learned more about Groupe Seb and its premium quality products, present in Romania since 1996 through top brands as Rowenta, Tefal, Moulinex, Krups.

Blending business with pleasure, after workshops there were created six teams, each of them receiving a thematic box with different matched items, including Groupe Seb products. Using objects from boxes, the participants were asked to direct a scene from a specific wellknown movie. This game was very well received, stimulating creativity and team spirit. Finally, the participants were awarded with diplomas and medals in recognition of their… artistic talents! These days of training were also completed with an awesome surprise-party, taking the fun until dawn!

Brief: Takko Fashion wanted a press event for presenting the fall collection. But the goal wasn’t just to display the new cloths, but to make journalists interact and fall in love with them.

Action: So we’ve engaged them in a contest consisting in creating 3 fall outfits: party, office and night out. It was very simple: an online application was designed for them to choose and combine the clothes from the new Takko Fashion collection.

Brief: After 5 years on the Romanian market, in September 2012 it was the moment for Takko Fashion to say hello to the Romanian journalists.

Action: It was a spectacular meeting and celebration! The event took place at the Diplomatic Club, where the two charismatic boys from “Black & White” band performed and introduced the interesting activities prepared for our 90 guests. Depending on the measure and color the fashion journalists had chosen by e-mail, as asked in the invitation, they received a nice shirt, in order to make them part of two teams. They watched a fashion show, each team having to decide the correct price of each outfit presented. The members of the winning team were rewarded with shopping vouchers. The Takko Fashion Romanian representatives had the chance to talk to the press and present the company philosophy. The media coverage of the event was exceptional – one more reason for winning Takko Fashion as a long term client.

Brief: This magic cocktail was a great opportunity to maintain and further to sustain a good relationship with the journalists and introduce them a preview of Spring Collection 2015.

Action: The event intended to celebrate the ending of 2014 and took place at SkyBar Dorobanti, an exclusive cosmopolitan bar&lounge downtown Bucharest.

The atmosphere was very friendly and warm; every guest enjoyed the relaxing moment after a very busy period of year.

The guests were entertained by an unconventional magician, who put a smile on our guests’ faces and surprised them with different and personalized numbers of magic. And of course the Magic Cocktail wouldn’t have been complete without an amazing candy bar and special cocktails.

At the event were present 82 fashion editors representing the most popular Romanian magazines and the highest traffic women websites, also well-recognized fashion bloggers.

Brief: The launching event for Pancakes Factory, a good reason to reaffirm the love of Tefal for good food and innovation

Action: The event took place at Simbio, one of the hottest place in town. The list of guests numbered over 80 (!) journalists from most prestigious cooking publications and well-known cooking bloggers. This was a perfect way to start a day, with delicious pancakes, hot fresh coffee and… smiles. Once arrived, journalists were invited to take a picture at the “Tefal Pancake Tour” spider. Of course, every pancake lover must have a proper baking outfit and therefore they received a Tefal-branded apron.

There were many surprises for journalists. After photos, they have been welcomed into a real Pancakes World, in an entertaining atmosphere. The editor-in-chief of Good Food Magazine, Cristina Mazilu, has been delighted the guests with fresh cooked pancakes, salted and sweet. The guests decorated the pancakes at their inspiration, with coconut and candies, cream, mint, jam and for their talent they were rewarded with many kitchen appliances from Tefal!

All the guests have been welcomed with aprons and at their leaving they received a special frying pan for pancakes and a jar of jam!

The successful event ended with long-expected contest/raffle. The participants who offered creative answers at the question fron the invitation asked won, by random, three amazing prizes offered by Tefal.