Brief: concept, promotion, mechanism, implementation for a cartridge 6 months discount program in Altex stores network
Action: a complex & targeted mix of PR, ATL, BTL and DM reached client’s expectations: special projects in media (online & offline), indoor CSR activity, inflatable exposure in Unirii Square, special co-op with another two producers to renovate one of the most important subway station, branding in hairstyling salons & decoration stores, drop mailing & mailing towards high affinity prospects and, of course, PR activities. Also an opening of Akzo Nobel first showroom implemented, where the journalists were invited to paint a canvas sheet with Akzo Nobel paints and bring it there.