Brief: The Pet Food Producers Association wanted to raise children awareness on responsible pet care.
Action: 5429 children from 61 schools in Bucharest attended the educational program “The ABC for pets”. Four vets explained the criteria for choosing a pet and how should children feed and take care of them. The meetings were interactive and simple, so that every child understood the rules of cohabiting with an animal. Moreover, the professors had also the chance to learn interesting things about pets, like the positive psychological effect that pets have upon children development. The program ended with an important event for pet lovers, that took place on the 1st of June, in Herastrau Park, and it was presented by Florentina Opris. Contests, dog training, exhibitions, pet fashion, face painting and other interesting activities made the day for approximately ……. children, parents and pet lovers. The program had very good media coverage – a total of …. articles and broadcast news.