Brief: We were briefed to identify 10,000 potential customers to come to the bank and deposit min 3000 euro
Action: We made a top selection and we first delivered as a teasing phase an email to all prospects wishing them “happy moneyday” (La multi bani!), asking them, in the same time, if they know how to transform a wish in reality. The emailing was followed by mailing – a nominal letter was send to everybody, informing them about the advantageous interests they can get at Bancpost.
Results: In the telemarketing phase 10,19% were interested in the offer and 5,12% effectively deposited at least 3000 euro at the bank. At least 1,5 mil euro were generated by a DM investment of only 1% from the income.