Brief: How to raise Redoxon sales, a new product launched by Bayer in May’11
Action: By being very ‘intrusive’. Direct contact with the potential customer via BTL, Online, Promotions, Exhibitions, Sampling, PR, Online actions, Direct Marketing. Namely: actions in Commercial centers & Shops with accessories for children, Outdoor actions, sampling in nurseries and playgrounds, sampling in a Private medical center, sampling in Furniture shopping centers, sampling in pharmacies across the country, sampling within exhibitions dedicated to babies, sampling in cinemas for baby cartoons, direct marketing activities for mothers in business centers, sampling to journalists. Results: more the 32.000 samples were carefully distributed to right & various target groups in very creative way. Friendly contact was made by Bayer brands with the consumers. 89 articles in mass media in total Rate Card value of over 24.000 euro were read by 2,5 mill prospects.