Brief: Convincing companies to  purchase a Crescendo Apps module: iPlanner or CRM.

Action: We’ve selected 1200 top companies from Romania to which we’ve sent a newsletter, followed by a hardcopy nominal letter, presenting the advantages of purchasing Crescendo’s services. The message was simple and had a big impact: “Let your business flow!”. During the telemarketing stage, we were proposing prospects’ an appointment through which they could benefit for free of an analysis and optimization solution of the critical business processes within their company.

Results: The client has chosen to run the campaign all year long, because the results were incredible: 11,22% of the prospects were interested in these solutions. We’ve continued with a new campaign for IT&C Crescendo solutions for migration within online environment, which also was a success.