Brief: Deichmann was launching the 50th store and celebrating 5 years in Romania. That’s a nice occasion to plan a press event, isn’t it? 2 in 1 event.
Action: Having in mind that it had to be an event dedicated to shoes and feet, we’ve planned everything in dancing steps. “Salsa for you” was the perfect place to celebrate and Fabian Sanchez, the master of latino dances, and his dancing team made all the journalists dance and have fun. Bachata, salsa, merengue, reggaeton spiced up the event. All the girls received a discount voucher for attending Fabian’s dance classes. Of course, the set up and the catering completed the fine atmosphere: green carpet, shoes and crystals, cocktails, shoe designed cake and photo shooting session.