Brief: concept, promotion, mechanism, implementation for a cartridge 6 months discount program in Altex stores network.
Action: Lots of PR. And DM. Plus some BTL acitivites. PR ‘abused’ all possible ways to reach the audience: articles, news, contests with prizes, FB. The DM campaign targeted nutrition doctors that got personalized 10% discount vouchers, so they can offer them to clients needing some help in the kitchen. Based on the no of vouchers returned to the company, they got Tefal products as incentives. Participation to health & lifestyle dedicated exhibitions with demo sessions. Results: more sales & More than Pub in the 5th year of collaboration.
