Brief: A mass-media event for launching the silent vacuum cleaner – Rowenta Silence Force – was our mission. Not a simple press conference, but an engaging event.
Action: The invitation to the press conference sent to the Journalists was accompanied by a quiet whistle for transmitting the idea of absolute silence, just like Rowenta Silence Force. At the event location, the hostesses were dressed up like Freddie Mercury in the clip “I want to break free”, handling a Rowenta vacuum cleaner from the entrance of Media Galaxy store to Home&Cinema department. The entire set-up inspired the atmosphere of this clip: lights, colors, furniture. Dan Puric provided the entertainment in a pantomime scene and Rodica-Popescu Bitanescu in a small play, both creatively describing product benefits. At the end all guests received as a present… guess what… a little broom.
P.S. This is how Altex noticed us and gave us the website re-launch brief 😉