Brief: Launching Montblanc “Princesse Grace de Monaco” Collection in Romania, within a stylish, high class event dedicated to VIP clients and mass-media representatives. The collection of exquisite timepieces, fine writing instruments and precious jewelry pays tribute to Grace Kelly’s unprecedented elegance.
Action: The event took place at Montblanc Boutique, on Victoriei Street in Bucharest. Everything, from the red carpet to distinguished decorations and fine cuisine, was perfectly set up for reflecting the spirit and the elegance of Grace Kelly icon and the collection which celebrates her life. Each hostess reminded of the charm and beauty of Grace Kelly, by reproducing her outfit, coiffure and make up. The speaker of the event was Rudolf Supan, Montblanc Manager Regional Distribution. Important guests from the Romanian public life attended the event, next to …… (number) journalists from renowned publications. The event had a very good impact on journalists, each one of them publishing articles about Montblanc new collection.