Brief: The press conference occasioned by the National Finals of Rowenta Elite Model Look, at World Trade Plaza Bucharest, in October, was a perfect goal for an official meeting with the beauty journalists and bloggers.

Action: As a Beauty Ambassador, Rowenta supports modern woman and joined for the fifth time Elite Model Look, the world’s biggest modeling contest. On behalf of our long-term client, Groupe SEB (with the brand Rowenta), main sponsor of the event, our agency invited the beauty media specialists and renewed the bond between the brand Rowenta and the media in a premium press event. Also it sustained the media campaign of the event. Speaker of the press conference, Mrs. Gabriela Velicu – Rowenta Marketing Manager, Groupe SEB shared to the attendees ideas about the importance of Rowenta as worldwide known brand and as Title Sponsor of the most prestigious international model scouting. At the conference participated over 30 beauty editors and well-known beauty bloggers enthusiastic about the show and the details from backstage.

Alexandra Micu and David Petcu were the two teenagers chosen in this series at Elite Model Look World Final, they represented Romania at the World Finals 31st Elite Model Look contest in December 2014, in Shenzhen, China.