Takko Aplication

Brief: Takko Fashion wanted a press event for presenting the fall collection. But the goal wasn’t just to display the new cloths, but to make journalists interact and fall in love with them.

Action: So we’ve engaged them in a contest consisting in creating 3 fall outfits: party, office and night out. It was very simple: an online application was designed for them to choose and combine the clothes from the new Takko Fashion collection.