Brief: The launching event for Pancakes Factory, a good reason to reaffirm the love of Tefal for good food and innovation

Action: The event took place at Simbio, one of the hottest place in town. The list of guests numbered over 80 (!) journalists from most prestigious cooking publications and well-known cooking bloggers. This was a perfect way to start a day, with delicious pancakes, hot fresh coffee and… smiles. Once arrived, journalists were invited to take a picture at the “Tefal Pancake Tour” spider. Of course, every pancake lover must have a proper baking outfit and therefore they received a Tefal-branded apron.

There were many surprises for journalists. After photos, they have been welcomed into a real Pancakes World, in an entertaining atmosphere. The editor-in-chief of Good Food Magazine, Cristina Mazilu, has been delighted the guests with fresh cooked pancakes, salted and sweet. The guests decorated the pancakes at their inspiration, with coconut and candies, cream, mint, jam and for their talent they were rewarded with many kitchen appliances from Tefal!

All the guests have been welcomed with aprons and at their leaving they received a special frying pan for pancakes and a jar of jam!

The successful event ended with long-expected contest/raffle. The participants who offered creative answers at the question fron the invitation asked won, by random, three amazing prizes offered by Tefal.