Brief: The most awaited event of the year by advertising fans, the 19th edition of Night of the Adeaters. It was held on November 7 at the Polyvalent Hall from Bucharest. Communication at superlative was the key word!
Action: Projections worldwide viewed, live and interactive atmosphere and good music made the delight of advertising addicted, until dawn. In a seven hours of interactive program, enthusiasts have watched commercials debated by famous communication& advertising specialists. It surely convinced the audience – thousands of people – that Romania is still rolling in advertising industry! Jean-Marie Boursicot, the creator of the concept was also present. As was expected, original contests and the very special moments glamoured the event, where the fun had the place of honour all night long. The 19th edition of Night of the Adeaters scored a huge success in terms of media coverage, being an event which undoubtedly remained for loooong time in the collective memory!