7 years Anniversary party
Brief: The yearly event should gather the most important clients across the country in a dynamic & not at all boring party. Sponsors to be involved also.
Action: The whole database was updated, invitations sent by email & by Post. 75% participated! They were welcomed by 40 hostesses, each ‘branded’ with letters for guests welcoming & check in. Loud music, nonconventional atmosphere, good catering, a lot of drinks and summer heat – these were the ingredients of a successful party. More than 5 music bands performed a great show for the 4500 participants, including VIPs. 80 sponsors (the main 7 brought by us) said yes and used the location & atmosphere to creatively promote their brands. The party was 8 times better than the last one in all regards: number of participants, impact and budget optimization.